Merchandise, Market, Media and Message By Terri Jones Cherry Product, price, place and promotion are the foundation concepts for any traditionally educated marketer. Take any basic marketing course and the four P’s of the marketing mix are soon burned into your brain....
A blog from Christian Hidalgo – Owner & Creative Director of Navigation Advertising “The Evolution of the Mini Van is Now Complete,” was the tagline of a very well done tv commercial for Chrysler almost two decades ago. But the problem was that the...
