Blog

Meet the Intern

Meet the Intern

Meet the Intern Meet Allison, our Fall 2017 intern. She is a senior at Middle Tennessee State University and is double majoring in Advertising and Spanish with a minor in Business Administration. Allison was initially an undeclared student when she began studying at...

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Why use stock photography?

Why use stock photography?

The short answer? It’s cost efficient and its timely. In today’s word, there are a ton of resources available to designers and agencies for general photography. It didn’t used to be like that but now with companies like iStock that have made stock photography...

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Cheap, Fast, or Good. Pick Two.

Cheap, Fast, or Good. Pick Two.

When you’ve been in the advertising/design business for a few decades you’ve heard it all when it comes to client/project requests. From “I need a logo in less than an hour” to “do you charge for your work?”. We appreciate and respect all clients and do our very best...

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Online Stores vs. Brick and Mortar

Online Stores vs. Brick and Mortar

Online Stores vs. Brick & Mortar The retail market is and has been changing rapidly. More and more companies are building online stores and shifting away from brick and mortar stores. Why? The simple answer is overhead and accessibility. If done correctly, the...

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Capacity, Deadlines, and Planning

Capacity, Deadlines, and Planning

At Navigation Advertising, we get the opportunity to meet and often work with lots of different clients from various industries. There are a few consistent complaints that we hear from prospective clients about their past experiences with agencies and designers —...

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What is a brand?

What is a brand?

What is a brand? brand noun a type of product manufactured by a particular company under a particular name. “a new brand of detergent” A lot of work goes into establishing a brand for a company. Most of the time, the only thing the public sees is the...

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You Should Consider the four M’s of Marketing

You Should Consider the four M’s of Marketing

Merchandise, Market, Media and Message By Terri Jones Cherry Product, price, place and promotion are the foundation concepts for any traditionally educated marketer. Take any basic marketing course and the four P’s of the marketing mix are soon burned into your brain....

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Website Basic Building Blocks

We build a lot of websites. Something that I have learned through talking to people about our projects is that most people have no idea what all goes into building a successful website. There are a lot of things you need to have figured out before you even start...

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Get Engaged…on Facebook

Get Engaged…on Facebook

So Facebook is simple right? You hop on and log in, post a status update and customers, clients and fans just flock to you, right? If only this were true. Unfortunately, this is what a lot of business owners often think. One of the most common mistakes of business...

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The Unlimited Off-Road Expo feeds the off-road industry growth!

The off-road motorsport industry is still relatively infantile. Sure, there are recreational and racing off-road events that are celebrating 50+ years, but compared to other motor sports, 50 years is nothing. That being said, there is incredible room for growth in the...

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Kelton’s Pet Day in May

Kelton’s Pet Day in May

One of our favorite events of the year is coming up here in Murfreesboro, TN. Our long time client, Kelton’s Hardware and Pet is having their annual Pet Day in May event. We began planning, organizing and promoting this event 4 years ago and it has grown to be one of...

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What is it like to work for an Advertising Agency?

A question I see come into our website or emails frequently is, “What is it like to work for an advertising agency?” It’s a question that a lot of the time, we don’t have the time to answer. A lot of things come into mind when I see that question come in....

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Keeping Your Website “Up with the Times”

The Internet is constantly expanding, more and more people gain access to the to it as society becomes more technologically advanced. Each day something new and ‘improved’ is coming out, as we as consumers make decisions to buy and connect with these new offerings....

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Social Media and Engaging with your Customers

“Every business is built on friendship.”— J.C. Penny Social media is the internet’s gift to to all companies, especially advertising and marketing agencies. It really is, that important to have a well-maintained social media web presence. Twitter, Facebook, LinkedIn,...

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What we learned at SEMA 2014 – Top 5 Tips

Trade shows are one of the most effective ways to network and learn about companies and new products. In the automotive world, nothing is bigger than the SEMA show in Las Vegas. Some companies plan their whole year around the show. The week-long show sees over 130,000...

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Meet Wide Open Design

NAVIGATION IS GETTING OUR HANDS DIRTY. Nothing wrong with a little dirt, well unless you touch your mother’s clean furniture! But, a little dirt can be fun, especially when you’re off-roading! We are ever so proud to announce that we have a new client, Wide Open...

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To E-mail, or Not to E-mail

Many wonder if they should begin an email blast campaign to increase their business. We have a couple of thoughts… Is your email database yours, did you buy it from a broker or did you copy and paste it from a bunch of websites? Will your email blasts contain relevant...

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Relationship Marketing

Relationship Marketing: People don’t care about how much you know, until they know how much you care. A proven maxim states, “people don’t care about how much you know, until they know how much you care.” Relationship Marketing (versus Transaction Marketing) is a...

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SEO & SEM

Search Engine Optimization / Search Engine Marketing Blogging. Social Media, and Email Campaigns Google AdWords, Banner ads and Facebook ad Campaigns Original Content Development and Site Updating We create websites that are Search Engine Optimized so that our...

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Tradeshow Presence and Strategy

Rarely, if ever, do you get the opportunity to have your target-market more available and receptive to your message than at a trade show…so make the opportunity count! Your booth, handouts, activities and overall strategy must be properly developed weeks before you...

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Media Buying

Placing your media campaign is as important as creating it. You may have the perfect tv, radio or web spot but if it’s not precisely placed where your audience can best receive it, it’s worthless. We do our due diligence in finding the best media resources and best...

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Direct Response

Reach the right target market(s), communicate uniquely with those markets, get response and analyze effectiveness! Simply put, that’s our philosophy when approaching any direct response campaign. Too many companies use a “shotgun” approach rather than a “rifle”...

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Interactive Media

Sight and sound are the most effective, attention-getting devices available. Our senses are attracted to a variety of stimuli so we design and develop relevant media for your audience. So whether it’s a 30 second TV-commercial, podcast, website banner ads or a...

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Public Relations

Public Relations is both an art and a science when it’s done right, providing a positive impression in the minds of your consumers about your company. A belief that is longer-lasting and more powerful than any advertisement. You must control your message, not your...

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