A Year In Review: 2018 at Navigation Advertising
2018 was a great year. We are thankful for our creative, production and customer service professionals that work hard every day for our clients. We’re thankful for our clients – without them, we would not exist. Also – we very grateful to our vendors – from the delivery guys to our mail lady, our printers, voice over artists, salespeople and production specialists—they help us, help our clients—be successful!
A Few Highlights
Healthy Tennessee Event: Dr. Manny Sethi
We proudly organized and promoted several health fairs and summits—from Memphis, Nashville and Lawrenceburg to Jackson, Nashville and Johnson City— in 2018 for our long time client, Healthy Tennessee. These health fairs and summits focused on bringing healthcare professionals, community leaders and legislators together to find solutions to Tennessee’s greatest health issues. Healthy Tennessee is committed to improving the health of Tennesseans and making Tennessee a healthier place to live, work and raise a family. Navigation is honored to support their mission through our advertising efforts. For more info, please visit www.myhealthytennessee.com
Aggressive Web Advertising
We’ve been placing web advertising for clients for several years, but this marked the launch our largest and most aggressive web advertising campaign in the history of our agency. This health care focused campaign was creative and strategic, employing tools such as conversion pixels and retargeting to reach our client’s target audience and turn views into clicks and increase online engagement. The campaign was so successful our client is increasing their budget and target markets for this web advertising campaign.
2018 was the year to update our own personal image and fully implement our new Navigation logo! After tweaking the logo for many months, we settled on a new design that effectively encapsulates our brand. We loved designing our logo, and we look forward to doing the same for many clients next year. Just remember when it comes to logo—less is more and form follows function!
Along with an updated logo, we also remodeled our agency offices to increase efficiency and promote creativity among our employees. Our new space features an updated conference room to accommodate client meetings and collaborative workspaces. We try to practice what we preach to our clients—update and reinvent without losing your core identity
Social Media Contests
Social Media contests are effective tools for promoting a brand. We began a contest several years ago for local pet food company and each year it gets more popular and successful. The “Howl-O-Ween” Pet Costume Contest encourages pet lovers from all over Middle Tennessee to submit their pet costume photos. Engagement on the Kelton’s Pet Food Co. Facebook page soared during the contest and afterwards. It’s amazing how much embarrassment people will put their pets through for a flat screen tv!
Top 20 Best Advertising Agencies in Nashville
Finally, Navigation was awarded the Top 20 Best Advertising Agencies in Nashville for the second year in a row! This opportunity allows us to reach more clients with our services. We are incredibly honored to serve Middle Tennessee, and we are looking forward to many more years of providing creative solutions for our clients.
Thank you for a great year! We can’t wait for 2019!