Influencer Marketing: Showing Up for Your Audience

Influencer Marketing: Showing Up for Your Audience

Everyone wants to be a social media influencer. It seems like the best job in the world, right? You get to work for yourself, make content you’re passionate about, and serve a community that gives you a higher purpose. But oh wait… how do you get to that point? The...
Social Media Marketing: How Innovation Breeds Success

Social Media Marketing: How Innovation Breeds Success

As an aspiring social media influencer, it is vital to bring relevant and unique ideas to the table. The industry is oversaturated with people that seek to gain an influence over platforms such as Instagram, Twitter, Facebook, and Tik Tok. What we see in most, if not...
What is SEO?

What is SEO?

Chances are, if you’ve been around marketing or business in the past few years, you have heard these three little letters circulating around any discussion about websites or digital marketing. But even if you’ve heard the term “SEO,” you may still have questions about...
11 years of the Hashtags (& how to use them on Facebook

11 years of the Hashtags (& how to use them on Facebook

Today marks the 11-year anniversary of the first time a hashtag was tweeted! American technology evangelist Chris Messina is the first recorded person to have ever used a hashtag in a tweet, proposing the use of the pound-sign followed by a word or phrase to...