Opt-in. That one hyphenated word/phrase rules the world of email marketing. Long gone are the days when agencies bought email lists and sent ineffective and costly email blast campaign. Its all about quality over quantity…and the CAN-Spam Act keeps folks compliant. Don’t spam! We don’t spam and make sure our clients email blasts are legal and effective. I.E., we only send to opt-in email lists. We also provide reports on the campaign and analyze how we can make the next campaign even better.