The New Year is right around the corner, why not celebrate with new and improved branding for your business? Your brand is simply the logo, symbol, or name associated with your business, but if you can back it up with a meaningful idea and purpose for the brand and a consistent message, your brand will start to take shape and truly become successful.

The brand idea should let consumers know why you do what you do in a manner that is clear and concise, but also drives them to want to support them over your competitors. Your branding should also let consumers know what your unique selling point is, what separates you from similar businesses and makes you the better choice.

In creating a consistent brand identity and image, you may have to narrow your target market. It is very difficult, maybe even impossible to create a brand that can appeal to all people. It’s important to focus on the type of consumers that you want to reach. Decide who you want to reach, do some research into demographics and psychographics of people who use and enjoy your product or service or similar products or services, and then cater to the needs and interests of those people.

Another way to build a succinct brand is to repurpose your content. If you’ve created a book or some other kind of long form copy you can break it down into sections and write blog posts on similar themes. Or if you’ve written a blog post on a particular topic you can copy a sentence from it to post on twitter. Create graphics with a similar look and feel for Instagram or Facebook or employee a color scheme throughout all of your visual materials. If you’re looking to rebrand or create a carefully crafted brand for your business the New Year is the time to do it. At Navigation Advertising we’ve been helping businesses establish their brands in Middle Tennessee and the surrounding area for over 20 years. You can view our branding portfolio and contact us for branding solutions and advertising in 2018.