Evolution of Top Brands
A lot of companies will get their branding and logo created and then think they are done and try to run with that one concept for the lifetime of their company. The simple fact of this is that simply doesn’t work or benefit your company in the long run. Over time design trends change, the market changes, and your demographic may shift as your original targets grow older or grow in what they are interested in or need.
Companies need to be aware of what is working and what isn’t for their image. Depending on what market you are in you may have to change or update your image more frequently than others. Having an agency on your side can be crucial to staying aware of how your image should be updated and how often.
Here are some examples of how some large brand logos have changed over time. Images Source and more examples
Our brand has not been immune to updating with the times either. Here is an example of how our brand has changed over time as well.
If you have a current brand that hasn’t changed in the past few years, or if you need a new brand developed, contact us! We’d love to create a memorable brand with you