Employee Spotlight: Jacob Moore, Intern
Hello World! I am Jacob Moore, a senior at Middle Tennessee State University. After five and a half years, I will graduate in Fall 2024. My college experiences have been filled with many twists and turns, none of which I regret. Initially, my college career began at...
Unlock the Power of Social Media with Navigation Advertising
In today's digital age, social media is not just an option for businesses—it's necessary. With millions of users active on platforms like Facebook, Instagram, Twitter, and LinkedIn, your business's potential reach and impact are immense. However, navigating the vast...
The Power of SEO for Small Businesses: Why Organic Search Matters
In today's digital age, having a solid online presence is crucial for small businesses to thrive. One of the most effective ways to increase visibility and attract potential customers is through search engine optimization (SEO). SEO helps companies rank higher in...
Elevate Your Healthcare Practice with Navigation Advertising
In today’s healthcare landscape, it is imperative for healthcare providers to effectively reach their target audience and convey their message in a compelling way. At Navigation Advertising, we are committed to making this happen. See example campaign for Murfreesboro...
Employee Spotlight: Bryce Webster
Hello! My name is Bryce Webster, and I am from Watertown, Tennessee, preparing to graduate from Middle Tennessee State University with a degree in Integrated Studies in December of 2023. I am thrilled to announce an exciting new chapter in my professional journey! I...
How SEO Can Help Your Business
How SEO Can Help Your Business In today's digital age, the success of your small to medium-sized business relies heavily on how visible you are online. It's not enough to have a beautiful website; your potential customers need to find it. That's where Search Engine...
Intern Spotlight: Liam Thomas
My name is Liam Thomas, I am a graduating senior from the college of Media and Entertainment at MTSU. Since freshman year of high school, I have known storytelling was where I wanted to end up. The most trivial part for me was knowing how I wanted to tell them. I took...
Benefits of Marketing Research
Marketing research is an important aspect of any successful business. It involves gathering and analyzing data to help companies make decisions. By conducting marketing research, businesses can get a better understanding of their customers, competitors, and market...
Social Media—an Effective Tool for Digital Marketing
Social media has become a vital tool for reaching and engaging with audiences in today's digital age. One of the most effective ways social media can help you connect with your audience is through digital advertising. Social media like Facebook, Instagram, Twitter,...
Intern Spotlight – Olivia Key
Hello! My name is Olivia Key, and I am an intern here at Navigation for the spring semester. I am a current senior at Middle Tennessee State University. I am graduating in May with a degree in intergraded studies, double minoring in agriculture and visual...
An Interview with Owner and Creative Director Christian Hidalgo
Anyone can follow their dreams; the real story is where those dreams take you. Christian Hidalgo, owner and creative director of Navigation Advertising, has a story about his journey into the advertising world and what he is doing today. Fun fact, Christian never even...
Intern Spotlight – Grace Hasselbrink
Hello, my name is Grace Hasselbrink. I am a senior at Middle Tennessee State University, graduating in spring 2023. My college journey has been nothing but eventful and enriching. I started college with a major in Film/Video Production with a double minor in theatre...
Why You Should Start an Advertising Campaign This Year
It's 2023, and as we begin the New Year, many companies will keep doing the same thing they’ve always done and wonder why they are not succeeding. These same businesses typically provide a great product and service but fail to get their message out to their audience....
In the Shadow of the Ark Book Publishing and Podcast Campaign
Navigation Advertising provided the primary creative advertising and marketing solutions for Sean Meek as he released his new book, In the Shadow of the Ark: A Story of the World Before the Genesis Flood. In the Shadow of the Ark was written as a Biblical historical...
Featured Campaign: Crawlspaces and More
Navigation Advertising has provided primary creative advertising and marketing solutions for Crawlspaces and More for nearly three years. Crawlspaces and More is a crawl space encapsulation and mold remediation company in north Georgia that also specializes in...
Navigation Advertising Announces Joining Bedford County Chamber of Commerce
Navigation Advertising is pleased to announce they have joined the Bedford County Chamber of Commerce. The Bedford County Chamber of Commerce helps create a unified community and works to improve the businesses of the region. Christian Hidalgo, owner and creative...
Navigation Advertising Announces Joining Chattanooga Chamber of Commerce
Navigation Advertising is pleased to announce they have joined the Chattanooga Chamber of Commerce. The Chattanooga Chamber strengthens its community by creating jobs and improving education. Founded in 1887, the Chattanooga Chamber of Commerce was one of the first...
Intern Spotlight- Kaitlyn Osteen
Hello! My name is Kaitlyn Osteen. I am a senior at MTSU and am currently in my final semester. I am majoring in Journalism with a concentration in Advertising and a minor in writing. From the time I learned to read, I knew that I wanted to write. I decided I wanted...
Search Engine Marketing-The Importance of Keyword Rich Content
With businesses facing more competition than ever before, it has never been more important for your company to have an internet presence. When a consumer searches for a business in their area, it is important that your business is listed. With thousands of competitors...
How to Navigate Inflation in Advertising
This year, inflation has affected both businesses and consumers. But, it is not only affecting your grocery bills, it is affecting advertising as well. One of the main ways that inflation has impacted advertising is digital advertising. The cost of digital...
Why You Should Start Live Streaming
It Makes You More Personable Live Streaming is a great way for your audience to get to know you and vice versa. It enables your viewers to have a personal conversation with you from anywhere in the world in real time. Live Streaming helps remind your followers that...
Three Keys to Social Media Marketing: A Beginner’s Guide
Social media as a whole can seem extremely daunting. It can be hard to know where to start when there are so many platforms and correlating strategies available. However, with the right outlook and some base level knowledge, you can start creating content that will...
Influencer Marketing: Showing Up for Your Audience
Everyone wants to be a social media influencer. It seems like the best job in the world, right? You get to work for yourself, make content you’re passionate about, and serve a community that gives you a higher purpose. But oh wait… how do you get to that point? The...
Intern Spotlight – Greyson Courtney
My name is Greyson Courtney, and I am an interactive media intern here at Navigation Advertising. I grew up in Murfreesboro and I am currently pursing my bachelor’s degree at Middle Tennessee State University in interactive media with a minor in theatre. Social media...
Social Media Marketing: How Innovation Breeds Success
As an aspiring social media influencer, it is vital to bring relevant and unique ideas to the table. The industry is oversaturated with people that seek to gain an influence over platforms such as Instagram, Twitter, Facebook, and Tik Tok. What we see in most, if not...
Intern Spotlight – Aliciah Davis
Hey. My name is Aliciah Davis. I’m a senior at Middle Tennessee State University and I’m studying for a majors in Film Production and Interactive Media. For as long as I can remember I’ve been fascinated with the world behind the screen and the work behind it. I just...
Three Smart Practices for Good Organic Search Engine Results
Do you want more users on your website but don't know how to make your website more visible? Search engine optimization (SEO) is the answer. Search Engine Optimization increases the quantity and quality of traffic to your website or web page by making it more visible...
The Benefits of Internships to Students and Employers
The goal of higher education is to prepare students to be successful in their future careers. One of the most effective ways this is accomplished is through internships. Internships allow students to get hands-on experience in their field and gain valuable skills that...
How Volunteering Can Help Grow Your Business
In times like these, it’s more important than ever for your business to find ways to increase your market share and provide value to your clients and customers. However, in this day and age, customers don’t shop at businesses just because they exist. Businesses need...
Gain Market Share During Tough Economic Times
It’s no secret that our nation is headed for a serious economic recession. The current predictions put the recession lasting between two and three years, maybe longer. Businesses around the country have already begun tightening their belts and cutting costs. Often,...
Start the Year Off Right with Targeted Advertising
It’s 2020, and it’s time for your business to take a serious look at its marketing strategies. Are they working for you? Or does something need to change? Many small businesses spend endless time and money trying to get their marketing message out, only to realize...
Meet Our Intern!
Hello! My name is Aleyah Chrystak. I am from Henderson, a small town in the West Tennessee area. I came to Middle Tennessee State University, partly because I wanted to get out of my town and because it seemed like a great school to attend. I am currently a senior and...
Video Production: Lighting and Audio Basics
Lighting and Sound for your video can get very confusing, but there are some simple rules to follow that will help make sure you get the best professional looking and sounding video possible. For lighting you need to follow these simple steps. You will need three...
Identity and Brand: the Basics
The foundation of every successful advertising campaign is an effective corporate brand. Your brand’s identity is what your potential consumers use to determine the trustworthiness and quality of your company. An effective brand identity is vital for companies in...
Why You Should Hire an Agency to Plan Your Next Event
Although it may be tempting to believe that your business or organization is capable of planning your next big event, there are many benefits to hiring professionals to tackle this for you. Advertising and marketing agencies have the skills, knowledge, experience and...
What is SEM?
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly online world. With potential customers turning to search engines to find businesses and organizations, it’s important for your business to stand out in order to...
What is SEO?
Chances are, if you’ve been around marketing or business in the past few years, you have heard these three little letters circulating around any discussion about websites or digital marketing. But even if you’ve heard the term “SEO,” you may still have questions about...
A Year In Review: 2018 at Navigation Advertising
A Year In Review: 2018 at Navigation Advertising 2018 was a great year. We are thankful for our creative, production and customer service professionals that work hard every day for our clients. We’re thankful for our clients - without them, we would not exist. Also -...
Your 2019 Marketing Plan: What You Need to Know
With peppermint mocha filling the air and holiday decorations lining the aisles, it’s time to start thinking about your 2019 marketing plan. With all of the new industry trends and innovations, it can seem like a daunting task, but we’re here to help you navigate the...
Black Friday: Explained
After the leftovers are packed away in the fridge and the football games have finished for the night, in many homes across the United States, the Thanksgiving weekend fun is just beginning. Braving the cold and the crowds, Americans leave the comfort of their homes...
How Many Advertising Agencies Does it Take to Screw in a Lightbulb?
Choosing the Right Agency for Your Business Needs Choosing the right advertising agency is an essential part of your business’ growth. Agency professionals have the experience and resources to stretch your advertising dollars and increase your ROI. Finding an agency...
How NOT to Write a Press Release
Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...
11 years of the Hashtags (& how to use them on Facebook
Today marks the 11-year anniversary of the first time a hashtag was tweeted! American technology evangelist Chris Messina is the first recorded person to have ever used a hashtag in a tweet, proposing the use of the pound-sign followed by a word or phrase to...
Google Ads vs. Facebook Ads
Choosing the Right Digital Advertising Platform for Your Business With nearly 3 billion internet users in the world, it’s no secret that your brand should be advertising online in some capacity. Google and Facebook, the first and third most-visited websites in the...
Let’s Give Them Something to Talk About – How to Leverage Buzz Marketing for Your Business
Buzz Marketing is a marketing tool that uses word of mouth to sell products and services. It can be a cost-effective way to spread the word about your company and create a “buzz” around your brand. Buzz marketing differs from traditional marketing in that it strives...
Navigation is TRUE BLUE
It’s graduation time in Middle Tennessee! To all of the MTSU graduates, Navigation says congratulations! Being located in Murfreesboro, Tennessee, it’s no wonder why Navigation loves MTSU. In fact, more than half of our employees hail from the Blue & White. With...
Navigation Advertising in the Top 20 Nashville Advertising Agencies as rated by Expertise
Expertise is a Seattle based company that identifies the top service professionals in over 100 business categories across 1000 cities, covering 85% of the US. This year Navigation Advertising is in the top 20 advertising agencies for the Nashville, TN area! Why...
A Logo Must be Easy to Read, Recognize, Remember and Reproduce
When creating a logo for your business, campaign, or venture, it's really important to remember the 4 R's of logo design. 1. An effective logo must be easy to READ by the viewer. So often, we see logos that are too complicated and hard to read, therefore the purpose...
Customer Customization and Your Business Model
Today businesses are striving to be more customer focused than ever before, and that’s a good thing, but such a high focus on customer satisfaction leads to high levels of personalization for each individual customer. From a customer standpoint, this sounds great;...
Improve your branding for the new year!
The New Year is right around the corner, why not celebrate with new and improved branding for your business? Your brand is simply the logo, symbol, or name associated with your business, but if you can back it up with a meaningful idea and purpose for the brand and a...