Radio Advertising

Advertising on radio is a very effective tool for our clients, but typically it is an “add-on” to an existing digital or traditional campaign. Although, there are occasions where a radio advertising campaign is the sole or primary outlet, most often it’s secondary and completely depends on the audience, budget, goals and message.

Radio advertising involves several components that achieve maximum effectiveness such as:
• Which genre do you need to target?
• What time of day does your spot need to run?
• How many spots a day should you run?
• What days of the week should your spots run?
• How long should your spot be – fifteen, thirty or sixty seconds?
• What is the most creative way to produce the spot?
• What do we want the listener to do – call a phone number, go to a website, or just develop a good feeling or thought about a brand or product?
• What added value can the radio station offer our client?

We take the time and have the experience to accurately create effective campaigns. How do we know they are effective for our client’s campaigns? There are several ways to gauge success and some of them involve web traffic analytics, unique phone numbers for prospects to call and training our clients to log where new prospects heard about their brand, product or service.
All advertising should happen over a reasonable amount of time to ensure proper awareness, saturation, penetration and opportunity for response. This only happens with creative repetition that is properly targeted to the right audience. Contact us about your campaign and let’s investigate if radio is right for your business.