As an aspiring social media influencer, it is vital to bring relevant and unique ideas to the table. The industry is oversaturated with people that seek to gain an influence over platforms such as Instagram, Twitter, Facebook, and Tik Tok. What we see in most, if not all, successful influencers is something that sets their message apart.

Innovation draws attention in every field and facet. So, it is safe to say that if an influencer has a somewhat innovative way of delivering their content to their audience, they are more likely to gain traction. Simply repeating what every other influencer in your field is saying will not lead to a sustainable growth. You might gain followers here and there, but you have to offer your audience true value to sustain your following in the long run. This can be a hard pill to swallow for many aspiring influencers, after all, there are so many successful people on the internet that seem to be doing the exact same things.

It is also important to understand value versus quality content. These two elements can go hand in hand, but one does not equal the other. A person can have content that is visually appealing —professional even— but if it does not hook the audience and make them come back for more, the page will not succeed. Let’s use an Instagram food page as an example. A page that posts pictures and recipes for intricate meals that take hours to prepare may not get as many interactions as a page that posts kid-friendly dinners that you can whip up in 15 minutes or less. The first page may provide quality recipes and photos, but the second page filled a need for a specific audience.

It takes time to understand what your true value to your audience is. This requires a lot of forethought and a knowledge of your chosen industry. Just like in business, successful influencers need to find a hole in the market and fill it. What is no one talking about that you and others find fascinating, useful, or exhilarating? Once you answer that question, you must then figure out how to present that information in a way that makes your audience come back again and again.

Navigation Advertising prides itself on being a creative advertising and marketing agency, focused on innovation. We aim to create effective awareness and response in your audience by creating relevant, targeted content. Please contact us for more information about social media marketing, and how you can maximize your potential on social media.