Sep 21, 2018 | Uncategorized
Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...Apr 2, 2014 | Uncategorized
Relationship Marketing: People don’t care about how much you know, until they know how much you care. A proven maxim states, “people don’t care about how much you know, until they know how much you care.” Relationship Marketing (versus Transaction Marketing) is a...Mar 28, 2014 | Uncategorized
Rarely, if ever, do you get the opportunity to have your target-market more available and receptive to your message than at a trade show…so make the opportunity count! Your booth, handouts, activities and overall strategy must be properly developed weeks before you...
