Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly online world. With potential customers turning to search engines to find businesses and organizations, it’s important for your business to stand out in order to get noticed. Search engine marketing is one of the best ways to promote your business online.
What is SEM?
SEM, or search engine marketing, is the practice of paying for advertisements that appear on search engine results. Advertisers can bid on keywords that users may type when searching for certain products or services. This allows the advertiser’s ads to appear alongside search engine results.
These ads come in a variety of formats. Some are small, text-based ads, whereas others are more visual, product-based advertisements that allow consumers to see important information at a glance.
Search engine marketing is very effective because it allows advertisers to place their ads in front of potential consumers who are ready to take action.
What is the difference between SEM and SEO?
In a previous blog post, we discussed the concept of SEO, or search engine optimization. While SEO and SEM are similar, there are key differences that advertisers and businesses need to understand. The main difference is that SEO is unpaid advertising, and SEM is paid advertising. SEM targets potential consumers more specifically and allows advertisers to reach consumers that are ready to buy at that moment. SEO simply optimizes a site to allow potential consumers to find it more easily.
In order to successfully use search engine marketing, advertisers and businesses must identify the most effective keywords on which to bid. Professional marketers have a good understanding of which keywords should be used for each industry and can help businesses use their marketing dollars responsibly.
At Navigation Advertising, we help our clients determine the best SEM and SEO strategies to find potential customers and reach their business goals. To learn more, contact us today.