It’s 2023, and as we begin the New Year, many companies will keep doing the same thing they’ve always done and wonder why they are not succeeding. These same businesses typically provide a great product and service but fail to get their message out to their audience. The unfortunate result is that not enough people become aware of their product or service- and thus, the business fails. Sometimes these same businesses will waste a lot of money with ineffective advertising attempts and begin to think that advertising doesn’t work. But- advertising does work. It’s all about how you advertise.
With over 25 years in advertising and marketing, we are ready to create a campaign that will start your new year off right by putting your brand in front of the right audience.
The new year is the perfect time to begin an advertising campaign because it usually brings along a new budget. This will allow you to know how much money you will be able to spend throughout the year to reach your business goals. You will also be able to track the amount of money you spend on advertising and compare your profit to the previous year. This will allow you to track your success rate throughout the year. Advertising should always be a critical element in your company’s budget because it is essential to growing your reach and awareness.
Advertising allows you to take your business to the next level. Grow awareness for your company and place your brand in front of the eyes of your consumers. With advertising and marketing, the ultimate goal is to build brand recognition and ultimately response, so that your customers think about your brand the next time they need or want your product or service.
As a full-service advertising agency, our services include the following:
- Print Design and Production
- Video Production
- Website Design and Development
- Digital Advertising
- Social Media
- And More!
When most people think of branding, they think of creating a logo; however, branding a business includes much more than that.We design logos for clients on numerous occasions, but our main goal when creating a brand is to create brand that will properly communicate your company’s product, service, or mission to your audience.
Our video production is one of the many things that sets us apart from other advertising agencies. We produce and edit all of our video ads and entertainment pieces in-house. This allows us to create a video that represents your company and brand in the most effective way possible. We want to show your product or service to your audience in a way that will capture their attention, so they remember your brand.
Your website is the first place someone will go when trying to find out more about you, making it an essential part of your campaign. We work to create a website that will leave a lasting impression on a viewer- with excellent photos and flashy graphics. Web design changes every day, so hiring professionals to create and maintain your website is essential so you can stand out from your competition.
Digital advertising is one of the most effective forms due to the broad reach of Google and social media platforms. We know how to capture a response from your audience so that you can stand out in the crowded world of the internet. We have worked with numerous clients to create unique digital ad campaigns that significantly improved their brand awareness and most importantly their website traffic.
“I have been working with Navigation Advertising for many years. They are my ‘go to’ company for anything having to do with ad design, social media, or advertising. They help me with those aspects of business, so that I can concentrate on other tasks!” – Bill Taylor
If you want to start the new year off with an advertising campaign to grow the success of your business, contact us today at (615) 898-1496.
The Art of Persuasion