With peppermint mocha filling the air and holiday decorations lining the aisles, it’s time to start thinking about your 2019 marketing plan. With all of the new industry trends and innovations, it can seem like a daunting task, but we’re here to help you navigate the market and create a plan that will help your business soar through 2019. Here’s what you need to know to start your marketing plan off on the right foot:
Know your goals.
As you enter the new year, what are you hoping to achieve? Create specific, realistic, time-oriented goals that will help your business move from where you are to where you want to be. As you formulate the rest of your marketing plan and make business decisions this year, filter everything through your ultimate goal. This will help keep you on track this year.
Know your audience.
Has your target audience changed over the past year? Be sure to study new trends in your target market so you can better connect and relate to them. Your target audience wants to feel understood by you, so do your best to get to know them so you can tailor your marketing to reach them.
Know the past.
Take some time to look at your marketing efforts from the past year. What worked? What needs to change? You don’t always need to start from scratch each year, but some things will naturally change as your business grows and changes. Continue to use the tactics that have worked in the past, but don’t be afraid to mix things up and get creative in the new year.
Know your budget.
When creating a marketing plan, it is essential that you solidify your yearly budget so you know exactly what you can spend on marketing. With a set budget, you are better able to make informed decisions about where to spend and where to save when it comes to your marketing plan.
It’s important to find the right professionals to take your ideas and goals and make them a reality. Your business is important to you, so don’t leave your marketing up to chance. Give us a call to start your 2019 marketing plan today!