Featured Campaign
NOVAMET AND ULTRA FINE
Navigation Advertising partnered with two leading metal powder manufacturers—Novamet and Ultra Fine—to elevate their digital presence and brand identity through a comprehensive marketing transformation. Our multi-faceted approach focused on their technical expertise while making specialized industrial services accessible to potential clients across global markets. This campaign encompassed web development, complete rebranding, print materials, tradeshow assets, video production, social media management, and promotional items to create a cohesive brand experience that positions both companies as forward-thinking industry leaders.
WEB DEVELOPMENT AND DIGITAL ADVERTISING
The foundation of this campaign centered on complete website redesigns that transformed both companies’ digital presence. We incorporated SEO-optimized content with strategic calls to action, implemented e-commerce functionality enabling direct product sales, and developed specialized features, including technical resource pages and event calendars. The mobile-responsive designs ensure seamless access across all devices, while integrated promotional videos showcase manufacturing capabilities.
REBRANDING & IDENTITY DEVELOPMENT
Our comprehensive rebranding effort began with refining mission statements to highlight each company’s commitment to quality, innovation, and sustainability. Building on this foundation, logo redesigns established stronger visual identities that reinforced these core values. We, then, developed consistent messaging across all platforms to ensure brand values and technical expertise were communicated uniformly, creating a unified voice that emphasizes engineering excellence and customer collaboration. These strategic brand positioning efforts help both companies stand out in the specialized metal powder market while building trust with potential clients through a cohesive, professional brand identity that communicates their industry leadership.
PRINT DESIGN & COLLATERAL
Professional business collateral was then created, including business cards and brochures to reinforce brand legitimacy through tangible materials that communicate technical expertise and capabilities. In manufacturing industries where personal connections remain essential for relationship-building, these high-quality print materials serve as crucial touchpoints that establish credibility and professionalism during face-to-face interactions with potential clients and industry partners.
TRADESHOW STRATEGY & EXECUTION
We designed and produced user-friendly 10×10′ and 20×10′ tradeshow booths for each company’s industry tradeshows in the U.S., Europe and Asia, ensuring seamless integration of new branding across all exhibition materials while creating engaging visual displays that highlight their manufacturing processes. This strategic approach maximizes worldwide investment by ensuring a consistent, impactful presence at industry tradeshows where key purchasing decisions are made, making Novamet and Ultra Fine instantly recognizable among competitors in the specialized metals industry.
VIDEO PRODUCTION & VISUAL STORYTELLING
Our video production efforts included website header videos capturing manufacturing processes, promotional videos highlighting technical capabilities, and event highlight videos from tradeshow footage and company functions. These visual storytelling elements demystify complex industrial processes, enabling potential clients to better understand manufacturing capabilities while building confidence in both companies’ technical expertise and production quality.
SOCIAL MEDIA MANAGEMENT
The strategic social media initiatives that we implemented include targeted content for industry-specific platforms, tradeshow and event coverage that expands digital reach, and employee recognition content highlighting company expertise and culture. Consistent activity maintains brand visibility in specialized markets while cultivating industry community engagement and establishing thought leadership within niche manufacturing sectors.
PROMOTINAL MATERIALS & BRAND EXTENSIONS
We created custom-branded apparel for tradeshow staff and unique challenge coins for tradeshow attendees and sales team recognition to generate lasting impressions beyond traditional marketing materials. These strategic promotional items strengthen brand recall through merchandise that serves as physical reminders of both companies’ capabilities, creating emotional connections that transcend typical B2B relationships and foster long-term client partnerships.