At Navigation Advertising, we pride ourselves on being more than just a marketing agency—we’re storytellers, problem-solvers, and partners committed to bringing our clients’ visions to reality, no matter how ambitious. This year, we had the unique opportunity to step outside our traditional scope and produce a comprehensive documentary for Tennessee’s South Cumberland and Grundy County region, proving that when it comes to achieving client goals, we’re willing to go above and beyond.
A Unique Challenge
When the South Cumberland and Grundy County communities approached us about creating a documentary to preserve and share their rich history, it was unlike any project we’d tackled before. The region boasts centuries of compelling stories—from Native American heritage and the founding of the University of the South to coal mining heritage, the Highlander Folk School’s civil rights legacy, and the creation of stunning state parks that now draw over a million visitors annually.
This wasn’t about crafting social media campaigns or optimizing search rankings. This was about capturing the heart and soul of a community, preserving voices and memories for future generations, and creating a resource that would educate visitors and residents alike about what makes this region truly special.
Embracing the Vision
We saw this as an opportunity to prove that great partnerships mean tackling challenges together, regardless of scope. Our team immersed ourselves in the history, culture, and landscape of the South Cumberland. We conducted research, coordinated with local historians and community members, and carefully crafted a narrative that would do justice to the area’s remarkable heritage.
The result is a documentary that explores everything from the ancient Chickamauga Trace to the industrial boom of Tracy City, from Swiss settlements in Grundy to the civil rights work at Highlander Folk School. You can view the documentary below:
What This Means for Our Clients
This project demonstrates that we’re not confined by traditional boundaries or limited to standard services. When our clients have a vision, we find a way to make it happen. Whether that means developing innovative social media strategies, producing documentary content, or creating entirely new marketing solutions, our team brings the same level of dedication, creativity, and expertise to every project.
Partnership That Goes the Distance
At Navigation Advertising, we believe in building lasting relationships with our clients based on trust, collaboration, and a shared commitment to success. The South Cumberland documentary project demonstrates our willingness to adapt, learn, and deliver exceptional results even when venturing into uncharted territory.
Your business deserves a marketing partner who sees beyond the conventional and is committed to bringing your unique vision to life. Whether you need traditional advertising services or something completely outside the box, Navigation Advertising is ready to help you achieve your goals.
Ready to explore what’s possible for your business? Contact Navigation Advertising today at (615) 898-1496 to discuss how we can help tell your story and achieve remarkable results.