To E-mail, or Not to E-mail

Many wonder if they should begin an email blast campaign to increase their business. We have a couple of thoughts… Is your email database yours, did you buy it from a broker or did you copy and paste it from a bunch of websites? Will your email blasts contain relevant...

Relationship Marketing

Relationship Marketing: People don’t care about how much you know, until they know how much you care. A proven maxim states, “people don’t care about how much you know, until they know how much you care.” Relationship Marketing (versus Transaction Marketing) is a...