How NOT to Write a Press Release

How NOT to Write a Press Release

Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...
Navigation is TRUE BLUE

Navigation is TRUE BLUE

It’s graduation time in Middle Tennessee! To all of the MTSU graduates, Navigation says congratulations! Being located in Murfreesboro, Tennessee, it’s no wonder why Navigation loves MTSU. In fact, more than half of our employees hail from the Blue & White. With...
Customer Customization and Your Business Model

Customer Customization and Your Business Model

Today businesses are striving to be more customer focused than ever before, and that’s a good thing, but such a high focus on customer satisfaction leads to high levels of personalization for each individual customer. From a customer standpoint, this sounds great;...