Black Friday: Explained

After the leftovers are packed away in the fridge and the football games have finished for the night, in many homes across the United States, the Thanksgiving weekend fun is just beginning. Braving the cold and the crowds, Americans leave the comfort of their homes...
How NOT to Write a Press Release

How NOT to Write a Press Release

Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...
11 years of the Hashtags (& how to use them on Facebook

11 years of the Hashtags (& how to use them on Facebook

Today marks the 11-year anniversary of the first time a hashtag was tweeted! American technology evangelist Chris Messina is the first recorded person to have ever used a hashtag in a tweet, proposing the use of the pound-sign followed by a word or phrase to...
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Choosing the Right Digital Advertising Platform for Your Business With nearly 3 billion internet users in the world, it’s no secret that your brand should be advertising online in some capacity. Google and Facebook, the first and third most-visited websites in the...