Aug 10, 2017 | Uncategorized
At Navigation Advertising, we get the opportunity to meet and often work with lots of different clients from various industries. There are a few consistent complaints that we hear from prospective clients about their past experiences with agencies and designers —...
Jul 13, 2017 | Uncategorized
What is a brand? brand noun a type of product manufactured by a particular company under a particular name. “a new brand of detergent” A lot of work goes into establishing a brand for a company. Most of the time, the only thing the public sees is the...
Jun 15, 2017 | Uncategorized
Evolution of Top Brands A lot of companies will get their branding and logo created and then think they are done and try to run with that one concept for the lifetime of their company. The simple fact of this is that simply doesn’t work or benefit your company in the...Apr 19, 2017 | Uncategorized
We are often asked to help a company build their brand, i.e., increase their sales. Simple enough, right? It’s like losing weight, getting your PhD, climbing Mt. Everest, finding gold at the end of the rainbow, riding a unicorn on a windswept beach, hitting the...
Mar 15, 2017 | Uncategorized
Merchandise, Market, Media and Message By Terri Jones Cherry Product, price, place and promotion are the foundation concepts for any traditionally educated marketer. Take any basic marketing course and the four P’s of the marketing mix are soon burned into your brain....
Mar 1, 2017 | Uncategorized
A blog from Christian Hidalgo – Owner & Creative Director of Navigation Advertising “The Evolution of the Mini Van is Now Complete,” was the tagline of a very well done tv commercial for Chrysler almost two decades ago. But the problem was that the...
