To E-mail, or Not to E-mail

Many wonder if they should begin an email blast campaign to increase their business. We have a couple of thoughts… Is your email database yours, did you buy it from a broker or did you copy and paste it from a bunch of websites? Will your email blasts contain relevant...

Relationship Marketing

Relationship Marketing: People don’t care about how much you know, until they know how much you care. A proven maxim states, “people don’t care about how much you know, until they know how much you care.” Relationship Marketing (versus Transaction Marketing) is a...

Media Buying

Placing your media campaign is as important as creating it. You may have the perfect tv, radio or web spot but if it’s not precisely placed where your audience can best receive it, it’s worthless. We do our due diligence in finding the best media resources and best...