To E-mail, or Not to E-mail

Many wonder if they should begin an email blast campaign to increase their business. We have a couple of thoughts… Is your email database yours, did you buy it from a broker or did you copy and paste it from a bunch of websites? Will your email blasts contain relevant...

Relationship Marketing

Relationship Marketing: People don’t care about how much you know, until they know how much you care. A proven maxim states, “people don’t care about how much you know, until they know how much you care.” Relationship Marketing (versus Transaction Marketing) is a...

SEO & SEM

Search Engine Optimization / Search Engine Marketing Blogging. Social Media, and Email Campaigns Google AdWords, Banner ads and Facebook ad Campaigns Original Content Development and Site Updating We create websites that are Search Engine Optimized so that our...

Tradeshow Presence and Strategy

Rarely, if ever, do you get the opportunity to have your target-market more available and receptive to your message than at a trade show…so make the opportunity count! Your booth, handouts, activities and overall strategy must be properly developed weeks before you...

Media Buying

Placing your media campaign is as important as creating it. You may have the perfect tv, radio or web spot but if it’s not precisely placed where your audience can best receive it, it’s worthless. We do our due diligence in finding the best media resources and best...

Direct Response

Reach the right target market(s), communicate uniquely with those markets, get response and analyze effectiveness! Simply put, that’s our philosophy when approaching any direct response campaign. Too many companies use a “shotgun” approach rather than a “rifle”...