Search Engine Marketing-The Importance of Keyword Rich Content

Search Engine Marketing-The Importance of Keyword Rich Content

With businesses facing more competition than ever before, it has never been more important for your company to have an internet presence. When a consumer searches for a business in their area, it is important that your business is listed. With thousands of competitors...
How to Navigate Inflation in Advertising

How to Navigate Inflation in Advertising

This year, inflation has affected both businesses and consumers. But, it is not only affecting your grocery bills, it is affecting advertising as well.  One of the main ways that inflation has impacted advertising is digital advertising. The cost of digital...
Influencer Marketing: Showing Up for Your Audience

Influencer Marketing: Showing Up for Your Audience

Everyone wants to be a social media influencer. It seems like the best job in the world, right? You get to work for yourself, make content you’re passionate about, and serve a community that gives you a higher purpose. But oh wait… how do you get to that point? The...
Intern Spotlight – Greyson Courtney

Intern Spotlight – Greyson Courtney

My name is Greyson Courtney, and I am an interactive media intern here at Navigation Advertising. I grew up in Murfreesboro and I am currently pursing my bachelor’s degree at Middle Tennessee State University in interactive media with a minor in theatre. Social media...