Video Production: Lighting and Audio Basics

Video Production: Lighting and Audio Basics

Lighting and Sound for your video can get very confusing, but there are some simple rules to follow that will help make sure you get the best professional looking and sounding video possible. For lighting you need to follow these simple steps. You will need three...
What is SEM?

What is SEM?

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly online world. With potential customers turning to search engines to find businesses and organizations, it’s important for your business to stand out in order to...
How NOT to Write a Press Release

How NOT to Write a Press Release

Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...
Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

Choosing the Right Digital Advertising Platform for Your Business With nearly 3 billion internet users in the world, it’s no secret that your brand should be advertising online in some capacity. Google and Facebook, the first and third most-visited websites in the...