Why You Should Start an Advertising Campaign This Year

It’s 2023, and as we begin the New Year, many companies will keep doing the same thing they’ve always done and wonder why they are not succeeding. These same businesses typically provide a great product and service but fail to get their message out to their...
Gain Market Share During Tough Economic Times

Gain Market Share During Tough Economic Times

It’s no secret that our nation is headed for a serious economic recession. The current predictions put the recession lasting between two and three years, maybe longer. Businesses around the country have already begun tightening their belts and cutting costs. Often,...
Video Production: Lighting and Audio Basics

Video Production: Lighting and Audio Basics

Lighting and Sound for your video can get very confusing, but there are some simple rules to follow that will help make sure you get the best professional looking and sounding video possible. For lighting you need to follow these simple steps. You will need three...
What is SEM?

What is SEM?

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly online world. With potential customers turning to search engines to find businesses and organizations, it’s important for your business to stand out in order to...
How NOT to Write a Press Release

How NOT to Write a Press Release

Even with the rise of social media, press releases are still one of the most effective ways to acquire positive media coverage. However, the success of a press release relies almost entirely on how well it is constructed. We have collected a few common press release...